The Challenge
Meridian Commerce had been investing in paid social for three years with solid results, but had zero organic presence. When paid costs started climbing, they needed a channel they owned. The site had accumulated significant technical debt — faceted navigation generating over 4,000 duplicate URLs, Core Web Vitals failing across the board, and manufacturer product descriptions copied verbatim across dozens of pages. No content strategy existed beyond the occasional product announcement.
Our Approach
We started with a full technical audit before touching anything else. The faceted navigation was the highest-priority issue — thousands of thin, duplicate URLs were consuming crawl budget that should have been going to product and collection pages. We implemented canonical tags and parameter handling to consolidate authority onto the right pages, then addressed Core Web Vitals through image optimization and third-party script management. Once the technical foundation was stable, we built a full-funnel content strategy — mapping keyword opportunities across awareness, consideration, and purchase intent, then executing against a consistent editorial calendar.
The Results
Within six months, organic sessions had grown 184% compared to the prior period. Average ranking position moved from #31 to #4 across tracked keywords. More importantly, the channel started driving revenue — organic-attributed sales tripled over the period, and the site now has a compounding organic foundation that works independently of ad spend.
"Within six months our organic traffic had more than doubled. What I appreciated most was the transparency — I always knew exactly what was being worked on and why."