The Challenge
Ashford Legal had built a strong reputation through referrals and community presence over 15 years, but had no organic search visibility. Their website was thin on content — a homepage, a few practice area pages with minimal copy, and a contact page. They were invisible for every search term their prospective clients were using.
Our Approach
The audit confirmed that the technical foundation was sound — no major crawl or indexability issues. The gap was entirely content. We mapped the full search landscape for their practice areas, identified 40+ keyword opportunities across awareness, consideration, and decision stages, and built a content architecture that gave each practice area a hub page supported by topical content. Local SEO signals were also strengthened — GMB optimization, consistent NAP citations, and location-specific content targeting the firm's primary service area.
The Results
Eight months in, Ashford Legal holds page 1 rankings for 14 high-intent practice area terms and has secured a top 3 local pack position for their primary service terms. Organic traffic has grown 220% and the firm is now receiving consistent inbound inquiries through search for the first time in its history.
"We'd relied on referrals for 15 years and never thought SEO was something that could work for a firm like ours. The results proved us wrong."