You built something worth finding.
We make sure people can find it.
Small e-commerce businesses get ignored by big agencies and burned by cheap ones. You face the same technical complexity as enterprise sites — faceted navigation, duplicate URLs, platform quirks, thin product content — with a fraction of the resources. We level the playing field.
Enterprise-level complexity.
Without the enterprise team.
E-commerce SEO is technically demanding in a way that most other verticals aren't. Faceted navigation, platform-generated URLs, duplicate content across variants, crawl budget management, structured data for products — these are non-trivial problems that trip up even well-resourced sites.
Large retailers have entire SEO teams dedicated to these issues. Small and mid-sized stores don't — and most generalist agencies don't understand e-commerce well enough to help. They apply a generic playbook that misses the platform-specific issues that actually matter.
What you need is a partner who understands the technical surface area of e-commerce and knows how to work within the constraints of your platform — not one who learns on your dime.
The problems are predictable.
The damage isn't always obvious.
E-commerce sites tend to have the same core issues — and they compound each other in ways that quietly suppress rankings across the board.
Faceted navigation chaos
Filter and sort parameters generate thousands of unique URLs — most of them thin, many of them duplicates. Google wastes crawl budget on pages that shouldn't be indexed, while the pages that matter get crawled less often. Canonical tags and robots directives fix this, but only if they're implemented correctly.
Platform-specific technical debt
Shopify, WooCommerce, BigCommerce — each platform generates its own SEO headaches. Duplicate URLs from pagination and collections, canonical tag inconsistencies, app bloat affecting page speed. These issues are solvable, but only by someone who's actually worked with your platform before.
Thin or duplicate product content
Manufacturer descriptions copied across multiple sites. Product variants with near-identical pages. Collections with no descriptive content at all. Google has nothing to differentiate your pages from every other store selling the same product — so it doesn't rank them.
No top or middle funnel content
Most e-commerce stores are only optimized for people who already know what they want. The buyers who are still researching — the ones searching "best running shoes for flat feet" instead of a specific product name — never find you. That's most of the market, left entirely to competitors.
Technical foundation first.
Content and growth from there.
E-commerce SEO has to be built in the right order. Technical issues suppressing your entire site come first — then content that compounds.
Technical foundation
Crawlability, indexability, Core Web Vitals, platform-specific issues — all audited, prioritized, and fixed. Faceted navigation handled properly. Canonical structure cleaned up. Crawl budget protected.
Product-level content
Unique, optimized product and collection page content that gives Google and buyers something to engage with. Not keyword stuffing — genuinely useful content that differentiates your pages from every other store selling the same thing.
Full-funnel content strategy
Informational and consideration content that attracts buyers who are still researching. Buying guides, comparison content, and educational articles that bring people into your funnel before they're ready to add to cart.
The right metrics
For e-commerce, rankings and organic traffic are the lead metrics — revenue is the lag metric. We track and report both so you always know whether the strategy is working, before the revenue impact fully materializes.
Built for e-commerce.
In the right order.
E-commerce sites have enough technical surface area that guessing is expensive. Everything starts with a thorough audit.
Audit first — always
We map every technical issue, content gap, and missed opportunity before a single fix is made. E-commerce sites are complex enough that prioritization matters enormously — the wrong fix order can waste months.
Learn about the audit →Technical fixes, front-loaded
Early retainer months are intensive. Faceted navigation cleaned up, canonical issues resolved, Core Web Vitals addressed, platform-specific problems fixed. Content work starts once the foundation can support it.
Content strategy and execution
With technical foundations solid, we build and execute a content strategy around real buyer behavior — product page content, collection optimization, and top and middle funnel content that grows organic traffic over time.
Ongoing monitoring and growth
As the site grows, new products are added and things change. Ongoing technical monitoring keeps the foundation clean, while continuous content work compounds your organic presence month over month.
A site that compounds in value.
Not one that depends on paid traffic.
Paid traffic stops the moment you stop paying. Organic traffic compounds — every piece of content, every technical fix, every ranking improvement makes the next one more effective. That's the channel we're building.
Done right, the result is an e-commerce site that shows up throughout the buyer journey, converts at a higher rate because the content is actually useful, and grows its organic presence month over month without proportionally growing its ad spend.
Let's find out what's actually
holding your site back.
An audit gives you a complete picture — every technical issue, every content gap, every missed opportunity. No obligation to continue. Just clarity on where you stand and what it would take to grow.
No generic playbooks · No enterprise pricing · E-commerce expertise